China's Squid Game-Inspired Scams Prey on Financially Distressed

BEIJING, Dec 25 (Pakish) - In a unique twist reminiscent of Squid Game, fraudsters in China are exploiting the financially troubled populace in light of a struggling economy by offering dubious schemes involving prize money and debt restructuring that often fall short of their promises. While the South Korean series portrays life-threatening challenges, Chinese participants in so-called "self-discipline" challenges do not face mortal dangers if they fail. However, many who partake in these isolation challenges are finding themselves victims of scams. Participants can spend hundreds of dollars to engage in activities with stringent rules in the hope of winning up to 1 million yuan (approximately $140,000). Courts have ruled that some of these operations are misleading. These isolation challenges, which have gained traction on Douyin (the Chinese version of TikTok), have become increasingly popular this year as China's economy experiences its slowest growth in over a year. In the third quarter, the economy notably lagged, prompting policymakers to introduce initiatives aimed at boosting household incomes. The challenges often come with an extensive list of regulations, including strict limits on toilet breaks (not exceeding 15 minutes) and restrictions on how often a player can touch an alarm clock (no more than twice a day). Many participants have expressed outrage when they are disqualified for alleged infractions captured on surveillance cameras, claiming unfair treatment. In a notable case in October, a court in Shandong province mandated an event organizer to refund 5,400 yuan ($740) to a contestant surnamed Sun, declaring the contract to be unjust and in violation of public norms. Sun aimed to win 250,000 yuan by enduring a 30-day isolation challenge, which prohibited smoking, using electronic devices, drinking alcohol, and contacting anyone outside the designated room. However, on the third day, organizers claimed Sun violated rules by covering his face with a pillow, resulting in his disqualification. The Cyberspace Administration of China, which oversees internet activity, and ByteDance, the parent company of Douyin, did not respond to inquiries regarding these issues. Additionally, the National Financial Regulatory Administration (NFRA) issued a public warning about "debt intermediaries" who promise to assist individuals in restructuring their debts or improving their credit ratings. These services are typically promoted through phone calls, texts, flyers, and social media advertisements, but the NFRA cautioned that such "help" often comes with exorbitant fees. According to the state-controlled National Business Daily, these intermediaries charge up to 12% of the loan amount as a "service fee." Another form of fraud involves high charges for assisting borrowers in repairing their credit records, raising concerns about the potential leakage or sale of personal information. As of November, China’s total household loans reached 82.47 trillion yuan (around $11.3 trillion), according to data from the central bank.